In what ways does your media product use, develop or challenge forms and conventions of real media products?

Teaser trailers are made using various fast shots to build the tension in the audience. This is done to stay within the generic codes and conventions of teaser trailers. We had to create a 30-90 second teaser trailer, magazine cover and a movie poster. We were allowed to produce any genre and we chose horror. We will be using the internet to publicly produce our film using YouTube and selecting students to watch the teaser trailer and give feedback.  This is a way of attracting the target audience. The characters aim to resemble young college students. I will be using the characters on my magazine cover, movie poster and our advertisement campaign.  Working alongside me is my partner Somah Koye. http://somahg324.blogspot.co.uk/

The trailer is around 60 seconds long and the total of clips that we have used are 39, including the name of the film, the actor’s names, camera footage, newspaper articles concerning the murder, the production company and name. Most clips were re used in other areas on the timeline to give a flashback effect (SCREENSHOT). The film narrative is shown but does not entirely reveal the main story. Teaser trailers are made to “tease” and it is what I want to achieve. The main star of the film is not revealed in the trailer. We see a few shots of her but they do not give away the narrative behind her. The main transitions used were fades and cross fades. These where because the rest where just jump cuts. I used a number of video filters and effects too help stay within the conventions. These ranged from a viewfinder over the clips. 

 

Static effects and bad TV was an effect I grew to like from reviewing the film “The Ring”. These all made the footage on the timeline bond together and start to piece together. I have uploaded the footage onto YouTube which is where we intend to grab the attention of our target audience and promote our film. We stuck to the general conventions of a horror teaser trailer as in using dark filters over footage, keeping a spooky soundtrack to help bring about the conventions. The use of video effects helped build the suspense in the film as the cutting from shot to shot involved multiple shots between them to create the effect it has. I used a bars and tone effect to add little tweaks to improve the trailer. When it came to designing the poster I drew up a few ideas and reviewed other film posters such as Paranormal Activity and Sinister.  

 These helped me choose the colour I wanted the image I was going to place in the poster and other things like my font etc. I used video tutorials on how to make posters using Adobe Photoshop and slowly but gradually built up my poster. I wanted to go for a plain but attractive poster as most posters nowadays state main things like actor names, release dates and an image from the film etc. I included relevant information such as the actor names, release dates etc. 

Choosing the main image was tricky but it fell together after endless hours in the editing suite. The two images I used where used to their full potential to give the best possible outcomes for both the magazine cover and poster. Choosing the name of the magazine was not as hard as I expected it to be. I used two different magazines and converged the names into one suitable for my magazine. The colours used are generic horror associates. SCREENSHOT Colours such as gray, black, red, white where the main colours used on the poster and magazine. I chose this because I wanted to be realistic in the work I produced and this was a way of my media product using the generic codes and conventions of a real likewise media product.